It’s no secret that social media is a powerful tool for marketing. What isn’t always so clear, however, is just how those campaigns are performing – and whether they’re achieving the desired results. That’s why some people are pushing for social networks to open up their “black boxes,” so marketers can see what’s really going on behind the scenes. According to a former Facebook executive, this would not only be beneficial for businesses, but also for users who deserve to know how their data is being used.
Brandon Silverman was one of the most recent employees to leave Facebook, but unlike others he planned on taking time off and spending quality family moments with his children before making any new career decisions.
Instead, he has spent time since his exit working with a bipartisan group of U.S senators on legislation that would require Facebook and other social media platforms to provide transparency in their operations.
The lack of progress in a narrowly divided Congress thus far is not surprising, considering how many proposals for social media reform there are. But citizens like Brandon could make a difference!
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